Based in the South Korean capital Seoul, Gentle Monster was founded in 2011 with the ambitious objective of creating an immaculate pair of frames. Its core values include the purity of design and cutting-edge technology. Every seasonal collection has a concept behind it exploring the intersections of architecture, photography, art, and philosophy. Unique sunglasses are crafted from a variety of unconventional materials like titanium, acetate, ceramic and monel. Vibrant tinted lenses add a touch of eccentricity to minimalist styles. The label is also famous for it's collaborations with amazing luxury labels including Hood By Air and Opening Ceremony.